I am currently writing a Dream Seeker book whose theme revolves around my take on Caveat Emptor.
I had the impression that "Let the buyer beware" meant the buyer had some control over getting the best deal possible. I remember, over the years, hearing successful tales of people getting great deals at car dealerships and retail stores. The tale usually involved forcing the salesperson through sheer force of will to lower the price or else.
I am now convinced that the people who told these tales were lying to themselves and, indirectly, lying to me.
In an arm's length transaction, the buyer and seller has to live with the current market environment when seeking to purchase/sell a product. The seller may have more influence on the market than the buyer, but as we've seen recently, even mighty corporations can be crushed by a hostile market, and forced to sell at reduced prices.
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Ian Ray says: 
